< back to Focus Funds

Greatest Need Focus Fund

Make an unrestricted gift to support SDPB’s mission to educate, enlighten, and entertain South Dakotans everywhere.

Unrestricted gifts are essential to keeping public media in South Dakota strong, independent, and responsive to the needs of all South Dakotans. These flexible gifts allow us to invest where it’s needed most – award-winning journalism, local storytelling, uplifting musical programming, community engagement, educational resources for educators and learners of all ages, or even the behind-the-scenes costs that keep SDPB on-air and online 24/7.

Unlike restricted gifts, which support specific projects, unrestricted gifts provide the freedom to adapt, innovate, and meet urgent needs as they arise. These gifts empower us to face challenges head-on, explore new opportunities, and ensure that trusted news, thoughtful conversation, and inspiring content remain accessible and free to all.

When you make an unrestricted gift, you are placing your trust in our shared mission, and that trust fuels real impact across South Dakota.

“The people of South Dakota have a captivating story to share about their history, culture, and way of life that is deeply valued by its residents. Our mission is to convey these stories and explore our state through their unique perspectives. Thanks to the generous support of SDPB’s 13,000+ member families, we get to capture stories of the people who are living the culture, experiencing the state, remembering and honoring the past, and dreaming about our shared future.”
– Brad Van Osdel, Director of Entertainment Content

275,000+

98%

1